VIEW IN BROWSER

PARTNER RESOURCES

PARTNER PORTAL

OUR STAFF

Our new national advertising campaign "Mavericks Wanted" will launch March 2nd. It is a call to action for the independent spirits and "true individuals" drawn to the boundless frontiers and endless freedom of Wyoming.

We’ve created a toolkit so you can start using these assets in your own digital and physical spaces today:

Social Media: Pre-written posts and a :06 second video.
Printable Posters: High-impact designs to hang on-site.
Digital Banners: Graphics for your website or e-newsletters.
New Photography: Access to stunning imagery from the 2025 campaign shoot.

Join us in encouraging travelers to seek out their own Wyoming adventure. That’s WY.

What does the 2025 College National Finals Rodeo All-Around Cowgirl and the 2025 Resistol Breakaway Roping Rookie of the year have in common? They are both titles held by the newest member of Team Wyoming, Haiden Thompson of Yoder, WY.

Registration for the 2026 Wyoming Outdoor Recreation Summit is officially open. WORS will take place April 30 - May 1 of this year in Saratoga and will bring together industry professionals across the outdoor recreation and tourism and hospitality sectors. Co-hosted by close partners of WOT, the Wyoming Office of Outdoor Recreation and the Jay Kemmerer WORTH Institute, this is an event that allows Wyoming stakeholders to strengthen Wyoming’s outdoor recreation economy.

In January, Jim joined Brand USA, and more than 40 other destinations and attractions, in India for Brand USA TravelWeek - India. This event had 48 pre-scheduled appointments with buyers from across India, as well as free-flowing appointments with members of Indian media outlets. Overall, it was refreshing to hear the amount of knowledge these buyers already knew about Wyoming and their interest in exploring the region.

Hailey Stevens, WOT’s public relations manager, represented Wyoming at January’s IMM North America in New York, one of the travel industry’s leading media networking events. During the summit, she gained insight into current trends and evolving best practices in travel and media, particularly around storytelling, audience engagement and shifting traveler interests. She also met one-on-one with more than 20 journalists from top-tier outlets including National Geographic, Fodor’s Travel and Travel + Leisure. Several of these conversations have continued beyond the conference, creating meaningful opportunities to elevate Wyoming’s stories and strengthen valuable media relationships.

In case you missed it, check out Mindtrip’s AI at the Point of Stay session for a deep dive into how hotels are using AI to personalize the guest journey in real-time.

Social media moves fast, and staying current can feel like a full-time job. If you were not able to attend Short-Form, Big Impact: Social Media Trends to Inspire Travel to Wyoming by CrowdRiff and Snowday at the Governor’s Convention, we have some great resources to keep on hand. A handful of trusted industry newsletters, including CrowdRiff, deliver trend insights, platform updates and real-world examples straight to your inbox.

Fieldlist is Wyoming’s new content creators network, giving destinations and local businesses a simple, affordable way to generate authentic video and photo content. With nearly 500 creators already enrolled, Fieldlist provides custom content for your destination with quick turnaround at a cost that works for you.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

*This includes domestic media coverage only

Reach: 482,858,232

Placement: 11

*This includes domestic media coverage only

Reach: 5,531,638,327

Placement: 521

Strategic Partnerships Manager
Phone: (307) 274-2653