The latest news from the Wyoming Office of Tourism. |
|
|
Keeping those buses rolling through Wyoming! |
The Wyoming Office of Tourism just returned from the ABA Marketplace, held in Reno January 10-13. A total of 21 appointments were held with tour companies, and enthusiasm for bringing groups to Wyoming remains high. The Wyoming Office of Tourism was joined by Cody Yellowstone, Visit Cheyenne, Sweetwater County Travel and Tourism, The Moose Lodge and Buffalo Bill Center of the West. The Wyoming group also had the opportunity to host some tour operators to see our University of Wyoming Cowboys play at the University of Nevada Wolf Pack. The overall theme for the appointments was “what is beyond Yellowstone?”, and of course the answer was “A lot!” The other emerging theme was ideas for smaller, more active groups, a trend that no doubt will continue to grow and be perfect for Wyoming. Outside of appointments, meetings were held with organizations that want to help Wyoming partners grow their visibility in the group travel market with one great opportunity available now.
|
|
|
|
|
Find out how to share your community’s celebration of the 250th Anniversary of the signing of the Declaration of Independence.
|
|
|
Strengthen Your Destination’s Presence on TripAdvisor |
This March, we are launching a brand partnership with TripAdvisor as part of our summer campaign. Because this partnership will drive significant traffic directly to TripAdvisor, it is a great opportunity for your local hotels, restaurants and attractions to get noticed. Add their listings today, so they are "visitor-ready" when the campaign begins.
Why it matters for your local businesses:
|
- Capture Incoming Traffic: Our paid campaign sends travelers directly to TripAdvisor; a listing ensures your local gems are visible when they arrive.
- Boost Search Visibility: TripAdvisor listings often rank at the top of Google, making it easier for visitors to find your local hotels and attractions.
- Free Marketing & Social Proof: It’s a free way for businesses to share high-quality photos and collect the reviews that 80% of travelers rely on to make booking decisions.
|
|
|
Media & Press Summary: DECEMBER 2025 |
Please note that “Earned Media” includes coverage that is a direct result of the Wyoming Office of Tourism’s efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to our program.
|
|
|
*This includes domestic media coverage only
Reach: 5,099,945,745
Placement: 510
|
|
*This includes domestic media coverage only DECEMBER 2025
Reach: 36,441,154
Placement: 121
|
|
|
- AFAR “These Epic Family Vacations Turn Your Kid’s Passions Into Real-Life Adventures,” featuring Thermopolis (Hot Springs County), written by Ashlea Halpern
- AFAR, “America 250 Celebrations in the West: Cowboy Poetry, Hot Springs, and Rethinking the Battle of Little Bighorn,” featuring Cheyenne and Hot Springs County, written by Ashlea Halpern
- TruWest Magazine, “Winter in the West: Explore Historic Frontier Towns,” featuring Cody and Sheridan, written by Editors of TruWest
- The Denver Post, “Sick of Ski Traffic and Crowds? Try these Family-friendly Winter Activities Instead,” featuring Snowy Range Ski and Recreation Area, written by Jamie Siebrase
|
|
|
FOR MORE INFORMATION CONTACT |
|
|
|
|
Strategic Partnerships Manager
Phone: (307) 274-2653
|
|
|
This email was sent to blake.ward@wyo.gov by the Wyoming Office of Tourism.
Privacy Policy | Manage My Settings | Unsubscribe
Follow the That's WY Brand: 
Copyright © 2026 Wyoming Office of Tourism
5611 High Plains Road, Cheyenne, WY 82007, USA
Call Us Toll Free 1-800-225-5996 |
|
|
|
|
