The latest news from the Wyoming Office of Tourism. |
|
|
Introducing WOT's New Executive Director |
In case you missed it: Domenic Bravo has been selected as the new executive director of the Wyoming Office of Tourism, succeeding long-serving Director Diane Shober, who will retire after more than two decades of distinguished service. Domenic served as the president and CEO of Visit Cheyenne since 2020, where he oversaw dynamic marketing campaigns, strategic partnerships and overall growth of the tourism economy in Laramie County.
|
|
|
IRU Registration Now Open! |
The 2026 International Roundup (IRU) tradeshow is heading to Medora, North Dakota, from April 28 - May 1, 2026. With a legacy spanning over 30 years, IRU has become a premier event for the tourism industry, focused on promoting international tourism to the Great American West region (Wyoming, South Dakota, North Dakota and Idaho). The Wyoming Office of Tourism (WOT) is eager to feature as many Wyoming tourism businesses, attractions and cities as possible at IRU 2026.
For those new to IRU, it’s the top international tradeshow where partners can connect with every attending tour operator across all Great American West markets where Wyoming has a presence. Plus, the registration rate for this event is significantly lower than any other show of this caliber.
Online registration opened on October 13 for sponsorships, exhibitors and attendees. Limited spots are still available, so if you’re interested, register soon!
Sponsorship opportunities are also available, providing a powerful way for suppliers to elevate their visibility on an international stage. Discover how to maximize your presence at IRU by becoming a sponsor or exhibitor.
If you’re interested in growing your business in the international market, this is the event to attend. We look forward to seeing you in Medora. For any questions, please contact Jim Wollenburg or James Scoon.
|
|
|
|
|
Simplifying Success: Introducing the New Centralized Co-op Portal |
Based on your feedback, we're making our programs simpler and more transparent. We are thrilled to launch our new, centralized Co-op Portal on Monday, October 27th, which will be your one-stop shop to browse, plan and purchase.
|
|
|
To support this new platform, we'd like to introduce you to Sawyer Sweckard, our new Partner Activation Manager and your main point of contact. To signup for a Co-Op use your existing login information or request a new account today.
|
|
|
Discover Your Winter Adventure in Wyoming |
The Wyoming Office of Tourism is proud to announce the official launch of our FY26 winter marketing campaign. This year, we are continuing to build on our successful 'Modern Explorers' platform to maintain awareness of Wyoming as a premier, year-round travel destination.
The campaign is designed to inspire active recreationalists, sightseeing adventurers and cultural explorers to discover the unparalleled beauty and thrilling activities our state offers during the winter months. From snow-covered peaks perfect for skiing and snowmobiling to serene moments viewing wildlife or soaking in natural hot springs, Wyoming is the ultimate destination for those who seek adventure. We invite you to explore our new campaign and start planning your unforgettable winter escape.
|
|
|
Howdy Neighbor - Discovering Goshen & Platte County, WY |
The Goshen and Platte County "Howdy Neighbor" video shoot was a productive multi-day excursion during the first week of October, capturing the unique blend of history and outdoor recreation in the area. The project kicked off with the Snowday team and on-camera talent Doug and Susan Stouffle exploring Guernsey State Park, which served as a scenic backdrop featuring the rustic Civilian Conservation Corps (CCC) architecture of the "Castle" picnic shelter and the unique overnight experience of the park's yurts. The Guernsey segment also included footage of the extensive trail system and a local winery. The shoot then moved on to the historic Oregon Trail sites with Shawn and Jim, where they filmed the deeply-worn Oregon Trail Ruts State Historic Site and the remarkable Register Cliff—the signature cliffs where Pioneers carved their names into the sandstone, providing a poignant connection to Wyoming's pioneer history.
|
|
|
|
Media & Press Summary: SEPTEMBER 2025 |
Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s (WOT) efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.
|
|
|
*This includes domestic media coverage only
Reach: 1,539,122,461
Placement: 151
|
|
*International media coverage through September 2025
Reach: 2,661,598,996
Placement: 326
|
|
|
- Travel + Leisure, “These Gorgeous Fall Hiking Trails Offer the Best Views of Autumn Leaves Across the U.S. and Canada,” featuring Laramie Peak/Garrett, written by Stacey Lastoe
- Travel Pulse, “Fall Destinations in the US without the Crowds,” featuring Pinedale, written by Noreen Kompanik
- St. Louis Dispatch, “Taking the Kids: Fall Getaways for New Empty Nesters,” featuring the Snowy Range Scenic Byway, Bighorn Scenic Byway, Battle Pass and Saratoga, written by Eileen Ogintz. (Syndicated from the Tribune Content Agency to 73 outlets for a total reach of 8.3 million)
- True West Magazine, “Cultural Wyoming,” featuring Cody, Bighorn, Buffalo, Sheridan, Story and Casper, written by Candy Moulton
- USA Today, “These 8 Hidden Gem US Road Trips are Perfect for Families Year-Round,” featuring the Bighorn Scenic Byway and Sheridan, written by Beth Luberecki
|
|
|
FOR MORE INFORMATION CONTACT |
|
|
|
|
Strategic Partnerships Manager
Phone: (307) 274-2653
|
|
|
This email was sent to blake.ward@wyo.gov by the Wyoming Office of Tourism.
Privacy Policy | Manage My Settings | Unsubscribe
Follow the That's WY Brand: 
Copyright © 2025 Wyoming Office of Tourism
5611 High Plains Road, Cheyenne, WY 82007, USA
Call Us Toll Free 1-800-225-5996 |
|
|
|
|
