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Make your business stand out to travelers with the Partner Portal, update here.

Please join WOT staff, board, partners and stakeholders in congratulating Diane Shober, WOT’s executive director, for her recent award of State Tourism Director of the Year for 2025. Diane was recognized by industry peers on August 18th in conjunction with U.S. Travel’s ESTO in Phoenix, Arizona. The award recognizes excellence in marketing, promotion and individual leadership within the honoree’s state, all things Diane has exemplified throughout her distinguished career – 22 years of which has been as WOT’s executive director. Congratulations, Diane! 

The 2025 Wyoming Fall Hospitality & Tourism Summit will take place October 22-23 in Riverton. Registration for the event is now open – make sure to secure your spot soon! This is a premier event for Wyoming tourism partners, stakeholders and supporters to come together and focus on industry trends, issues or new ideas. Join the industry in Riverton for two days of networking with industry professionals. 

The Wyoming Office of Tourism is excited to announce a new resource designed to help you get the most out of your Partner Portal experience. We've created a series of short, easy-to-follow video recordings that guide you through key features and navigation.

We know your time is valuable, so we've made these videos quick and to the point. Whether you're looking for a refresher or you're new to the Partner Portal, these recordings will show you exactly what you need to know.

You can now learn how to:

You can find these helpful videos on the Partner Portal homepage. These recordings are here to help you get the most out of the portal and manage your information with confidence.

Time is running out—today is the final day to reserve your advertising space in the 2026 Wyoming Official Travel Guide. This is Wyoming’s primary fulfillment piece for direct inquiries from travelers, putting your brand directly in the hands of visitors who are actively planning their trip.

Don’t miss this opportunity to connect with highly qualified customers at the very moment they’re making decisions about where to stay, eat and explore.

Act now—space closes today!

Contact Mitch Knothe immediately to secure your placement

The Wyoming Department of Transportation, in partnership with other agencies and outside stakeholders, is currently reviewing and designing WYDOT’s 2050 Long Range Transportation Plan. This plan will help shape, guide and address Wyoming’s transportation needs for the next 25 years. Safe and efficient travel is important to WOT, Wyoming partners and visitors, and your voice can help WYDOT implement vital systems to ensure that safety and efficiency. 

To provide your input on this plan, you can go directly to the Wyoming Long Range Transportation Plan website . At this site, you can find FAQs, information and a map to provide comments on. They also have past public meeting information found here, where you can see how the plan has moved forward so far. 

The Wyoming Office of Tourism was present at the Wyoming State Fairgrounds attending the 2025 Wyoming State Fair & Rodeo August 12-16. WOT and WSF share a long-standing, strong partnership, one which helps both agencies bolster marketing opportunities and highlight Wyoming to visitors from near and far. WOT had promotional signage on the grounds and was around during the events to speak with exhibitors, vendors and visitors throughout the week. WOT is excited to be included with WSF activities and events in the future. 

We are thrilled to announce that Allen Burd has accepted the position of Creative Assets Manager and will be joining the WOT team on August 25th. Allen brings over two decades of creative leadership and production experience, with a diverse background in photography, branding and marketing. He has a proven track record of managing projects, producing thousands of digital assets and fostering strong vendor and internal collaborations. We are confident his expertise will be a great resource for our partners and look forward to him joining our team.

WOT continues to invest in content creators to travel throughout Wyoming to showcase diverse experiences and authentic visuals. In July, WOT hosted two content creators, Brighton Peachey and Jennie Campbell, throughout various parts of the state, including Evanston, Afton, Rock Spring, Cheyenne, Laramie and Woods Landing. Each creator highlighted Wyoming as a budget-friendly, family-friendly summer destination.

Throughout the trip, the creators captured real-time content primarily through Instagram Stories, encouraging their audience to follow along live. Edited in-feed posts and reels are going live this month, including this one.

WOT partners, the Wyoming Business Council has recently launched their Wyo BizLink, a business and entrepreneur network. This will serve as a resource for Wyoming businesses as a statewide network of support organizations, service providers and government agencies. WOT partners can now have a free service available to assist with starting your business all the way to established businesses needing assistance with new endeavors. 

WOT is excited to see how tourism partners can utilize this database to help with business growth in the tourism and hospitality industry. This website will also feature an events calendar, giving you information on where to find events or training opportunities, something that you or your staff can take part in to broaden your organization further. 

WOT values it’s partnerships and relationships with other Wyoming state agencies and is excited to see the impact that this network can do for tourism partners and the broader Wyoming economy. 

Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s (WOT) efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program. 

*This includes domestic media coverage only

Reach: 765,025,033

Placement: 92

*International media coverage through JULY 2025

Reach: 765,025,033

Placement: 92

Strategic Partnerships Manager
Phone: (307) 274-2653