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Team Wyoming had an incredible showing at Cheyenne Frontier Days, with two of our own making a huge impact! Coming off a great win at the Cody Stampede, Saddle Bronc Rider Brody Cress etched his name in CFD history by being the first saddle bronc rider to win four buckles after an electrifying 91.5-point ride on THE Black Tie. Not to be outdone, fellow Saddle Bronc Rider Brody Wells gave a stellar performance, securing a strong 6th place finish. Cheering them both on was fellow Team Wyoming member Bullfighter Dusty Tuckness, who was in the arena all week following the Cody Stampede and Central Wyoming Fair & Rodeo. What a weekend for our Cowboys!

Photo credit: Tanya Hamner

We're excited to bring you the latest updates and highlights from the world of destination marketing where Piper Singer, Communications Sr. Manager, and Becky Oswald, Brand Integration Sr. Manager, recently attended the Destinations International Annual Convention in Chicago. 

This month, we're focusing on the valuable insights gained from a recent industry event and celebrating a well-deserved achievement. 

The convention highlighted the evolving world of destination marketing, focusing on key strategies for Destination Marketing Organizations (DMOs). Topics included unique content and storytelling, year-round digital marketing, global traveler insights, the importance of accessibility and partnerships and developing untapped talent. A significant emphasis was placed on destination stewardship, sustainability, and building strong community and brand alignment.

A huge congratulations also goes to Domenic Bravo, CDME, President & CEO, Visit Cheyenne, who received the prestigious Destination Organization Leadership Award for his significant contributions to the industry and his community!

Visit Destinations International for resources and insights, including Research & Resources, Products & Tools, Professional Development and more.

On July 10, Google began indexing and ranking public Instagram posts and reels. Meaning, Instagram content will start appearing in Google search results. This is a significant shift in how businesses and organizations should approach social content moving forward. Here are a few tips to start optimizing your Instagram account:  

The Wyoming Office of Tourism once again hosted a Western Spirit FAM trip that introduced participants to Cheyenne Frontier Days, but also the opportunities in surrounding counties including Albany, Platte and Goshen. This year's participants were groups that specialize in the Western region or event tourism and are looking forward to creating or expanding itineraries to not just include the Cheyenne Frontier Days Rodeo, but other rodeos in Wyoming that fit their itinerary time frame and offer their groups incredible opportunities to experience our Western Traditions and Hospitality.

Upcoming Domestic Trade Shows:
NTA Trex: November 9-12, 2025 – Ottawa, Canada
ABA Marketplace: January 10-13, 2026- Reno, Nevada

The Wyoming Business Council is working with public stakeholders to craft new rules for the Business Ready Community (BRC) grant and loan program.  Being rebranded as the “Building Resilient Communities” program, this program will remain a staunch supporter of helping build and maintain Wyoming businesses.

 With the proposed rule changes on the horizon, WOT is committed to keeping partners, many of whom have utilized funds from this program, knowledgeable on the status of the updates.

Be sure to stay up to date on these updates by visiting WBC’s website. WBC and WOT are a strong partnership, one that is always Wyoming forward and looking to build our communities for current and future success. WOT is excited to see where WBC goes with this updated program.

Public comments closed Sunday, July 27th, but the information found here can help tourism stakeholders shape budgets and project ideas for years to come.

To help communities commemorate the 250th anniversary of the United States, the Wyoming Semiquincentennial Planning Task Force is offering grant funding to support local events, initiatives and programs throughout 2025 and 2026.

This funding opportunity is exclusively open to local governments, public education institutions, nonprofit organizations, state agencies and the Eastern Shoshone and Northern Arapaho Business Councils through their officially recognized designee(s). 

Key Requirements:

This is a great opportunity to leverage state resources to create meaningful tourism experiences tied to a national celebration. Spread the word and apply here: wyoming250.com/grants/.

If you have any questions, please reach out to Nick Neylon - Deputy Director, Wyoming State Parks and Cultural Resources

nick.neylon@wyo.gov ; 307-431-4866

Help celebrate and honor Diane Shober’s incredible legacy by submitting your favorite photos with her over the years. WOT is collecting images to feature in a special tribute during this year’s Fall Summit.

Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s (WOT) efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.

*This includes domestic media coverage only

Reach: 255,331,731

Placements: 77

*International media coverage through June 2025

Reach: 7,193,958,537

Placements: 758

Strategic Partnerships Manager
Phone: (307) 274-2653