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Just a friendly reminder that the FY26 Co-op Program is a great opportunity to promote your destination and the sign-up window closes on July 11th.

Our program offers flexible options and powerful tools like paid social, SEO, video and direct advertising on our popular channels to help you reach more travelers.

Why participate?

Missed our webinar? You can still catch up. Watch the recording here. https://www.youtube.com/watch?v=FXLWtS0b92c

Ready to get started?

Explore all the details and secure your spot today.

Hey partners. Just a friendly reminder to dive into the "WY Responsibly" toolkit. It's packed with awesome resources to help us all promote mindful travel in Wyoming, building on our "That's WY" brand. You'll find everything from cool badges for your materials to messaging tips for adventure, wildlife and community pillars. Plus, there's guidance for social media, websites and even a media library with great photos and videos. Let's work together to keep Wyoming wild and free for everyone.

From June 6th-10th, the Wyoming Office of Tourism hosted a domestic trade FAM with 4 companies, 3 of which are based out of Utah, specializing in groups and small group customized tours. The FAM trip focused on the 200th Anniversary of Rendezvous Era, truly the heart of the Mountain Man Era and how those men went on to impact history and stories around Wyoming. The FAM circumnavigated the Wind River Mountains and included Sublette, Uinta, Sweetwater, Fremont and Teton Counties. All the companies have already adjusted current itineraries, creating new itineraries or in one case confirming they would be returning to Wyoming to tell a new story after stopping their Wyoming itineraries 5 years ago.

The Wyoming Office of Tourism is once again working with Premier Travel Media to produce our 3rd Wyoming Itinerary Guide, which will come out in October of 2025. The content piece for this years guide will focus on the Top 10 places in Wyoming groups are missing out on. While this guide focus is on the packaged group travel market, it has been used often by independent travelers looking to build out a unique Wyoming itinerary as well. You can find the 2023 Wyoming Travel Guide here. If you have any questions about the guide, please reach out to Amy at amy.larsen@wyo.gov. The pricing and contact information is included in the link below.

WOT continues to invest in content creators to travel throughout Wyoming to showcase diverse experiences and authentic visuals. In May, WOT hosted the The Ato's (101k followers) in and around Sheridan and Gillette as part of a Wyoming family-focused campaign. The goal of this visit is to highlight Wyoming as a budget-friendly, family-friendly summer destination.

Throughout the trip, the creators captured real-time content primarily through Instagram Stories, encouraging their audience to follow along live. Edited in-feed posts and reels are going live this month, including this one.

In July, WOT will be hosting another family-centric trip to southwest Wyoming. More to come!

Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s (WOT) efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.

*This includes domestic media coverage only

Reach: 1,394,007,605

Placement: 52

*This includes domestic media coverage only

Reach: 6,930,626,806

Placement: 680

Strategic Partnerships Manager
Phone: (307) 274-2653