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The Great American West’s 29th annual IRU (International Roundup) was held May 7–9 in Rapid City, South Dakota. The event drew nearly 50 international buyers from the UK, Germany, France, the Nordics, Italy, the Benelux countries and Australia, as well as over 80 regional suppliers from South Dakota, Idaho, Wyoming and North Dakota to do business, network, and increase overseas travel to the four-state region.

A strong Wyoming presence was felt at the event with 28 partners from across the state showcasing their destinations, attractions and services. 

WOT is currently in the process of filling ad space for the 2026 Wyoming Official Travel Guide.  Get your message in front of over 800,000 active travel planners looking to plan their vacation to Wyoming.

The opportunity to reach travelers throughout the 2026 travel season closes on August 27, 2025 and even though it’s a few months away, space is already filling up!  Don’t miss your chance to be a part of WOT’s marketing efforts aimed at bringing more visitors to the Cowboy State.

More than just seeking an escape, travelers are prioritizing journeys focused on healing and renewal, from nature-based retreats to solo explorations and spiritual connections. This presents a significant opportunity for industry partners to cater to this growing demand for meaningful and restorative experiences. Discover five key trends in wellness travel and how you can align your offerings by downloading the full report. 

If you have a wellness travel experience in your area please share it with our content manager, Lexi Mitchell. 

Get ready! Your 2025 Wyoming sticker maps will be shipping out shortly. It's time to refresh your stock and prepare for the new year.

Don't miss out on this chance to learn how you can leverage the marketing power of Travel Wyoming!

Join us for a comprehensive webinar where you'll get a detailed look at the diverse range of co-op programs offered by the Wyoming Office of Tourism. Hear directly from the experts at BVK, Madden Media, and Miles Partnership about the specifics of the 2026 offerings.

Date: Tuesday, June 10th Time: 10 a.m. MST / 11 a.m. CST

May was a busy month connecting with tour operators in Mackinac Island, MI for NTA Contact and then in Myrtle Beach, SC for TAP (Travel Alliance Partnership) Dance. The Wyoming Office of Tourism in total met with close to 75 tour companies sharing itineraries, ideas and learning from them how to make Wyoming a stronger destination. Megan McComas with Discover Carbon County was also able to attend both trade shows and Allison Volcic from Sweetwater County Travel and Tourism attended TAP.

The Wyoming Office of Tourism completed renovation projects at their Southeast and Northeast Wyoming Welcome Centers this Spring. These renovations are a welcomed face-lift to modernize and expand the offerings and increase the impact of each Welcome Center on the traveler.

Earlier this month, the WY Responsibly toolkit was released, offering a variety of social and digital resources for organizations and businesses to promote responsible travel throughout the state. Be sure to take advantage of these ready-to-use assets to help share consistent messaging and don’t forget to use #WYResponsibly in your posts!

In April, Piper Singer, Communications Senior Manager, attended the ETourism Summit, where she explored emerging trends in generative AI search and website usability. She gathered practical strategies to boost social media reach and enhance digital engagement. The summit offered valuable insights into how tourism organizations can adapt to the evolving digital landscape. During the summit, the Wyoming Office of Tourism was honored with the Best Use of Video eTSY Award, recognizing excellence in visual storytelling.

Lexi Mitchell, Hailey Mach, Glenn Gardner, Sawyer Sweckard and Daiven Francis from the Wyoming Office of Tourism attended the WESTO 2025 event, held at the Asher Adams Hotel in Salt Lake City on May 15-16. The event, hosted by the Utah Office of Tourism & Film Commission, provided a valuable opportunity for the Wyoming team to network with other western states, share insights and discuss the latest topics and trends in the tourism industry.

Wyoming and the Great American West (GAW) states of South Dakota, Idaho and North Dakota conducted a week-long sales mission across Brisbane, Gold Coast, Melbourne and Sydney to promote travel to the region. Through in-office trainings and workshops with key trade and media contacts, including major partners like Flight Centre and Helloworld, the mission generated 70 qualified leads. Despite a weaker Australian dollar (AUD) to US dollar (USD) exchange rate potentially dampening overall U.S. bookings for 2025, interest is rising in lesser-known regions like the GAW states, which are viewed as offering strong experiential value. Travelers, often multi-generational families, couples and solo adventurers are drawn to themes like road trips, set jetting (film locations), cowboy culture, noctourism (night skies) and milestone events. Bookings are typically made 11 months in advance for trips lasting 17-28 days. Australian agencies are expanding their teams and product offerings, highlighting opportunities for GAW to grow through continued trade education, stronger supplier engagement and demand for escorted fam tours with at least six months’ lead time.

Amy Larsen, Destination Program Manager at the Wyoming Office of Tourism received the 2025 Spirit of TAP Award at the 2025 TAP Dance in Myrtle Beach, SC. Voted on by TAP tour operator partners and staff, the Spirit of TAP Award recognizes a travel supplier, known as a Preferred Professional Travel Provider (PPTP), who shares the vision of the organization and works tirelessly in the industry to help others and make things happen. 

Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s (WOT) efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.

*This includes domestic media coverage only

Reach: 5,589,547

Placement: 6

*This includes domestic media coverage only

Reach: 5,536,619,201

Placement: 628

Strategic Partnerships Manager
Phone: (307) 274-2653