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Happy Thanksgiving from WOT

As the scent of pine and roasted turkey fills the air, we in Wyoming find ourselves reflecting on all there is to be thankful for. This year, our gratitude extends especially to you, the hardworking folks in our travel and tourism industry. This Thanksgiving, know that your dedication doesn't go unnoticed. You are vital to our state's economy and to the preservation of our unique heritage. From the bottom of our hearts, thank you.

Our partners at the University of Wyoming's Wyoming Outdoor Recreation, Tourism and Hospitality Initiative (WORTH) recently announced the date for the 2025 Hospitality and Tourism Fair. The event is set for Thursday, February 13 from 10am-2pm in the UW College of Business Atrium and will give you and your organization the chance to speak with Wyoming's next generation of tourism and hospitality professionals. This gives our upcoming workforce the chance to network with industry professionals, job search and scout for potential internships. Whether you're looking to fill current openings within your organization, or seeking the opportunity to share your mission with future potential employees, this will be an event you don't want to miss. 

Glenn Gardner, Strategic Partnerships Manager, traveled to sunny Oceanside, California to attend the annual AAA Travel Show. This show gives WOT the opportunity to interact with not only the AAA corporate office, but also with hundreds of delegates from AAA affiliated clubs from all over the U.S. and Canada. Through the three-day event, we were able to connect with hundreds of industry professionals, listen to the state of the industry at various sessions and promote Wyoming as the elite travel destination we all know it to be. 

In late October, Wyoming Office of Tourism team members Keith Turbitt, Lexi Mitchell and Haley Freeman, along with Liz Bowers from Visit Casper, attended the SEE Conference in Austin, TX. The conference, hosted by CrowdRiff, provided valuable insights into content creation, AI, search engine optimization strategies and upcoming CrowdRiff updates. Additionally, the team gained strategies for seasonally focused travel campaigns that emphasize local voices, sustainable practices and accessibility. Key takeaways included the importance of authentic storytelling, a cohesive library of seasonal imagery, eco-friendly and inclusive travel options and integrated social media and website content to enhance visitor engagement. The team returned with fresh ideas and tools to strengthen Wyoming’s tourism marketing efforts and stay ahead of digital trends.

Inspired by the SEE Conference?  We're eager to collaborate with partners like you to showcase Wyoming's unique stories. Learn more about our Media Library and how to contribute your own captivating content.

Save the Date: Join us for the Wyoming Governor's Hospitality & Tourism Convention, where we'll celebrate industry achievements and chart a course for the future of tourism in our great state. Connect with fellow professionals, discover innovative ideas and gain valuable insights to enhance your business. Mark your calendars for January 26-28 and join us in Cheyenne at the Little America Resort & Hotel! 

January 26-28: Wyoming Governor’s Hospitality & Tourism Convention
January 28: National Plan for Vacation Day
March 7: 307 Day
April 1-2: Destination Capitol Hill (Washington D.C.)
May 4-10: National Travel & Tourism Week
May 6-9: Great American West International Round Up (Rapid City, SD)
June 14-18: IPW (Chicago)

*This includes domestic media coverage only

Reach: 1,473,691,126

Placement: 89

*International media coverage through MONTH YEAR

Reach: 2,190,041,142

Placement: 438

Strategic Partnerships Manager
Phone: (307) 274-2653